More World Cup news, as we hear that Germany’s women are planning to desert to Switzerland en masse for the duration, leaving the boys to marinate in their beer and bratwurst in front of the TV. And who can blame them, for the Swiss Tourist Board has been cunningly wooing the weak-willed frauleins of the Fatherland with visions of the gorgeous hunks awaiting them across the border.
The message appears to be quite typically German in that it is both explicit and painfully unsubtle – “Let the boys play with their balls – you can come and play with ours!” Posters feature a selection of Alpine beefcake who have all absent-mindedly misplaced their shirts. There’s a certain narrative sense to that in the cases of the lumberjack and the farmhand, but frankly artistic justification is in short supply when it comes to the ferryman and the train conductor.
Paranoid as it may sound, one begins to suspect that they are deliberately objectifying these poor boys.
Women’s groups in Germany have been unusually slow to protest this insultingly demeaning approach, saying that they needed more time to study the posters and other publicity material, and did anyone have any more batteries? As for their Swiss sisters, they don’t go in much for lefty posturing, preferring instead to rely on their universal military training. Think Heidi with a machine gun. It should be an interesting summer.
Some Swiss hunks yesterday. If you think that’s impressive, wait ‘til you see how they fish the bread out of the fondue…