This week, why not take a quick peek into the abyss with Bad Gas’ merciless analysis of the Pound Store phenomenon. Viewed alongside their elaborate deconstruction of the semiotics of fried chicken restaurants, nail care parlours and dodgy fly-by-night churches, you’re sure to come away with a real and chilling insight into the horrors of the Great British underclass.
To me, not the least alarming thing about the site is its almost academic quality in both breadth and depth, not to mention the fact that the phenomena described are instantly recognizable to any Londoner. It’s hard to say what’s more depressing – that it’s all literally true, or that these folks were sufficiently motivated to go out and document it all in such loving – or at least passionate - detail.
Maybe it’s time they just moved?
The Great British Pound Store, yesterday, in its natural habitat (Newham E6, to be precise). A sight to gladden the heart of anyone sitting 3500 miles away…